xSQL Software slashes prices for the Indian and Chinese markets


November 1, 2007
For Immediate Release

Atlanta, GA – November 1, 2007 – xSQL Software, a provider of SQL Server tools, Oracle tools, and other database tools and utilities announces a significant change in its license pricing for the Indian and Chinese markets.

As of November 1, 1007 all India based customers will be able to purchase xSQL Software’s products for a fraction of the price – they will pay only 30% of the price that consumers in other countries pay.

The China based customers will pay an even lower price – they will be able to purchase any of xSQL Software’s products for only 10% of the price that consumers in other countries pay.

"Our conversion rate (number of people who download our products versus number of those that purchase) is significantly lower in India and China" said Naim Sula the CEO of xSQL Software. "The feedback we have received from users in those countries points to price as a deterring factor – our country based pricing model is designed to address that very issue."